Equipped with the most modern amenities and using the technical knowledge & expertise from Rubber Board of India, the wing analyses the local, national and international trends and assimilates those that are suitable for each unit, which consists of, the Plant Manager, Marketing head and the MD of the unit concerned. The consolidated meeting of all the members is held quarterly. Readiness to learn and the sensibility to capture even the faintest shift in consumer’s interest and needs are the obvious strong points of the wing. Updating product features is a procedure of normal course in Lunar’s as modification of existing products would occur hand to hand with the introduction of new designs.